The Strategy Manual

The Strategy Manual offers a step-by-step guide to the transformational change of anything. It is a wholly unique, practical handbook for anyone with an interest in the creation, management or governance of strategy. “Best management book I’ve read all year.”

Models, Frameworks & Templates

To help you DO strategy rather than just think about it, the strategy models, frameworks and templates from The Strategy Manual are available here for you to freely use in your own presentations, strategy documentation and day-to-day strategy work.

Strategy Glossary

Key terms in strategy and what they mean. Originally produced as a final section of The Strategy Manual, it now sets out to be a knowledge-base of latest thinking on strategy-related terms and concepts

Strategy Master Workshops

Strategy Master Workshops enable you, and those in your organisation, to develop and apply a confident mastery of strategy, embedded into day-to-day working practices.

Strategy Articles

Mike Baxter is a recognised authority on all aspects of strategy. With a rich and varied background as a psychologist, academic, designer, expert consultant, business advisor and company director, his articles on strategy and stratgic planning are both insightful and informative.

LinkedIn Posts

Author of ‘The Strategy Manual’, Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He frequently shares his ideas and expertise via posts and articles on LinkedIn.

Videos of Events & Webinars

Watch recordings of past events, including Mike’s TEDx presentation and strategy webinars, and find details of all forthcoming events, conference presentations and workshops.

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