Strategy Healthcheck

Strategy Healthcheck helps you frame your strategic thinking, prioritise actions to improve your strategy and gives you practical, best-practice guidance on six key aspects of strategy in your organisation. Get a snapshot of how your strategy is performing in under 20 minutes.

Strategic Risk Model

Strategy Models, Frameworks & Templates

To help you DO strategy rather than just think about it, the strategy models, frameworks and templates from The Strategy Manual are available here for you to freely use in your own presentations, strategy documentation and day-to-day strategy work.

The Strategy Manual

The Strategy Manual offers a step-by-step guide to the transformational change of anything. It is a wholly unique, practical handbook for anyone with an interest in the creation, management or governance of strategy. “Best management book I’ve read all year.”

University Strategy 2020

Based on an analysis of the published strategies of 52 UK universities and interviews with 28 university leaders, this report combines evidence-based strategy research with recommendations on best-practice strategy design. Available on Amazon.

Strategy Distilled Newsletter

Mike Baxter is a recognised authority on all aspects of strategy. With a rich and varied background as a psychologist, academic, designer, expert consultant, business advisor and company director, his monthly newsletters on strategy are both insightful and informative.

Strategy Mapping

A strategy map is an interconnected cascade of goals, connected together using why-how logic. It can be used to systematically connect the strategic aspirations of senior leadership to the enabling actions of front-line teams.

Strategy Master Workshops

Strategy Master Workshops enable you, and those in your organisation, to develop and apply a confident mastery of strategy, embedded into day-to-day working practices.

Strategy Glossary

Key terms in strategy and what they mean. Originally produced as a final section of The Strategy Manual, it now sets out to be a knowledge-base of latest thinking on strategy-related terms and concepts

LinkedIn Posts

Author of ‘The Strategy Manual’, Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He frequently shares his ideas and expertise via posts and articles on LinkedIn.

Videos of Events & Webinars

Watch recordings of past events, including Mike’s TEDx presentation and strategy webinars, and find details of all forthcoming events, conference presentations and workshops.

Sign up for Goal Atlas updates

Sign up to our 'Strategy Distilled' newsletter for monthly updates on models, insights, new thinking and distillations of everything you need to know about strategy.

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