Mike Baxter’s new book (‘Core Values… and how they underpin strategy & organisational culture‘) sets out to enable leaders to think more deeply & systematically about core values; discuss them more meaningfully & perceptively; decide on them more rigorously; present & apply them more impactfully. Buy now.
University Strategy 2020
Based on an analysis of the published strategies of 52 UK universities and interviews with 28 university leaders, this report combines evidence-based strategy research with recommendations on best-practice strategy design. Available on Amazon.
Information, research & events
Strategy Distilled Newsletter
Mike Baxter is a recognised authority on all aspects of strategy. With a rich and varied background as a psychologist, academic, designer, expert consultant, business advisor and company director, his monthly newsletters on strategy are both insightful and informative. Sign up to receive Strategy Distilled directly to your inbox.
University Strategy 2030 Research
Following on from the success of his University Strategy 2020 benchmarking report, Mike Baxter is currently researching thought-leading ideas on the future of strategy for UK universities through discussions with university strategy leaders and the analysis of published university strategies.
Author of ‘The Strategy Manual’, Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He frequently shares his ideas and expertise via posts and articles on LinkedIn.
Strategy tools & process
Strategy Models, Frameworks & Templates
To help you DO strategy rather than just think about it, the strategy models, frameworks and templates from The Strategy Manual are available here for you to freely use in your own presentations, strategy documentation and day-to-day strategy work.
A strategy map is an interconnected cascade of goals, linked together using why-how logic. It systematically connects the strategic aspirations of senior leadership to the enabling actions of front-line teams. Strategy mapping ensures goals and KPIs are aligned, secures effective strategy governance and paves the way to strategic innovation and risk management.
Our bespoke Strategy Workshops, facilitated by Mike Baxter, enable you, and those in your organisation, to develop and apply a confident mastery of strategy. Our workshops cover a comprehensive range of strategy topics, tailored to your needs, and can be delivered face-to-face or online.
Strategy Healthcheck helps you frame your strategic thinking, prioritise actions to improve your strategy and gives you practical, best-practice guidance on six key aspects of strategy in your organisation. Get a snapshot of how your strategy is performing in under 20 minutes.
Key terms in strategy and what they mean. Originally produced as a final section of The Strategy Manual, it now sets out to be a knowledge-base of latest thinking on strategy-related terms and concepts
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