Supporting your strategy to drive performance, shape culture and deliver impact.
Goal Atlas works with leaders and teams to facilitate the systematic, hands-on development, management and governance of effective strategies.
We aim to help organisations transform faster and more effectively by embedding strategic thinking into everyday actions to drive performance, shape culture and deliver impact.
We offer professional advice, a fresh perspective and hands-on support for all aspects of strategy:
- Strategy scoping and development
- Alignment within and across strategies
- KPIs, strategy measurement and impact
- Risk management and strategic agility
- Strategy adoption across your organisation
- Strategy governance
- Strategy validation of new or existing strategies
We work with you to design a programme of support to meet your strategy needs, for any stage of the strategy lifecycle and at any business level. Our work is supported by our best-practice models and frameworks, and by our unique strategy mapping software.
Workshops, Presentations & Coaching
Our bespoke Strategy Workshops offer insights into all aspects of strategy and strategic planning. Facilitated by Mike Baxter, they enable you, and those in your organisation, to develop and apply a confident mastery of strategy tools and processes. Our workshops cover a comprehensive range of strategy topics, tailored to your needs, and can be delivered face-to-face or online.
Mike Baxter is an accomplished presenter, facilitator and keynote speaker, with a wealth of experience across industry sectors. He offers one-to-one or team coaching for key strategy leaders and can present or facilitate board and executive-level discussions at meetings, conferences and events.
“The work with Goal Atlas in developing and deploying the digital strategy map has resulted in a significant number of benefits to the team."
Plus Goal Atlas’s experience and expertise were extensive and invaluable, they were very organised and easy to work with!”
– Kenon Mann, Head of Digital Marketing and Creative Services, Swansea University
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New Book: Core Values
A short, highly accessible and practical guide to making core values impactful, featuring academic research, business case studies and analysis of the strategies of 36 UK universities.
Mike Baxter’s new book aims to have core values feature more prominently and more usefully in the life of your organisation, leading to impactful strategy and strong organisational culture. Find out more...
Free: Models and Templates
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
Mike Baxter's Book: 'The Strategy Manual'
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...
"Best management book I've read all year." Clo Willaerts