Supporting your strategy to drive performance, shape culture and deliver impact.
Goal Atlas works with leaders and teams to facilitate the systematic, hands-on development, management and governance of effective strategies.
We aim to help organisations transform faster and more effectively by embedding strategic thinking into everyday actions to drive performance, shape culture and deliver impact.
Consultancy with Mike Baxter
Mike Baxter is an experienced strategy consultant, advisor and strategy coach offering professional advice, a fresh perspective and hands-on support for all aspects of strategy:
- Strategy scoping and development
- Alignment within and across strategies
- KPIs, strategy measurement and impact
- Risk management and strategic agility
- Strategy adoption across your organisation
- Strategy governance
- Strategy validation of new or existing strategies
We work with you to design a programme of support to meet your strategy needs, for any stage of the strategy lifecycle and at any business level. Mike’s work is supported by our best-practice models and frameworks, and by our unique strategy mapping software.
Coaching and Presentations
Mike Baxter is an accomplished presenter, facilitator and keynote speaker, with a wealth of experience across industry sectors. He offers one-to-one or team coaching for key strategy leaders and can present or facilitate board and executive-level discussions at meetings, conferences and events.
Our bespoke Strategy Workshops offer insights into all aspects of strategy and strategic planning. Facilitated by Mike Baxter, they enable you, and those in your organisation, to develop and apply a confident mastery of strategy tools and processes. Our workshops cover a comprehensive range of strategy topics, tailored to your needs, and can be delivered face-to-face or online.
“The work with Goal Atlas in developing and deploying the digital strategy map has resulted in a significant number of benefits to the team."
Plus Goal Atlas’s experience and expertise were extensive and invaluable, they were very organised and easy to work with!”
– Kenon Mann, Head of Digital Marketing and Creative Services, Swansea University
You may also be interested in…
A short, highly accessible and practical guide to making core values impactful, featuring academic research, business case studies and analysis of the strategies of 36 UK universities.
Mike Baxter’s latest book aims to have core values feature more prominently and more usefully in the life of your organisation, leading to impactful strategy and strong organisational culture. Find out more...
The most interesting, practical and systematic advice you'll find on strategy, from Mike Baxter, author of The Strategy Manual and Core Values. 'Strategy Distilled' is Mike's monthly newsletter, offering his own unique blend of insight, learning and things you might have missed for anyone who works on strategy, works with strategy or just loves strategy. See past newsletters.
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...
"Best management book I've read all year." Clo Willaerts
Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
Based on an analysis of the published strategies of 52 UK universities and interviews with 28 university leaders, this report combines evidence-based strategy research with recommendations on best-practice strategy design. Available on Amazon.
"This report will be of great value to university leaders and their advisers." Lord Jim Knight