Strategy Services

Supporting your strategy to drive performance, shape culture and deliver impact.

Goal Atlas works with leaders and teams to facilitate the systematic, hands-on development, management and governance of effective strategies.

We aim to help organisations transform faster and more effectively by embedding strategic thinking into everyday actions to drive performance, shape culture and deliver impact.


We offer professional advice, a fresh perspective and hands-on support for all aspects of strategy:

  • Strategy scoping and development
  • Alignment within and across strategies
  • KPIs, strategy measurement and impact
  • Risk management and strategic agility
  • Strategy adoption across your organisation
  • Strategy governance
  • Strategy validation of new or existing strategies

We work with you to design a programme of support to meet your strategy needs, for any stage of the strategy lifecycle and at any business level. Our work is supported by our best-practice models and frameworks, and by our unique strategy mapping software.

Workshops, Presentations & Coaching

Our bespoke Strategy Workshops offer insights into all aspects of strategy and strategic planning. Facilitated by Mike Baxter, they enable you, and those in your organisation, to develop and apply a confident mastery of strategy tools and processes. Our workshops cover a comprehensive range of strategy topics, tailored to your needs, and can be delivered face-to-face or online.

Mike Baxter is an accomplished presenter, facilitator and keynote speaker, with a wealth of experience across industry sectors. He offers one-to-one or team coaching for key strategy leaders and can present or facilitate board and executive-level discussions at meetings, conferences and events.

“The work with Goal Atlas in developing and deploying the digital strategy map has resulted in a significant number of benefits to the team."

Decision making has become far more clear and structured. Teams are now focussed on delivery and have developed a ‘strategy lifecycle’ mindset where we are refining and fine tuning as we go. Team members now clearly have an understanding of how their tasks relate to strategic goals, creating greater engagement with, and adoption of, the strategy. It has made the personal development review process more frequent (and agile), much easier and more valuable. I have been able to communicate objectives to wider teams thus providing greater transparency with peers.

Plus Goal Atlas’s experience and expertise were extensive and invaluable, they were very organised and easy to work with!”

– Kenon Mann, Head of Digital Marketing and Creative Services, Swansea University

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Free: Models and Templates

We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.

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Arrange a call with Mike to discuss your strategy issues