Our Services

Designed to work across the entire strategy lifecycle, our services are built upon specialist strategy expertise and the latest frameworks, models and tools, all backed up with 10,000+ hours of consultancy for some of the world’s biggest brands.

Strategy Master Workshops

These unique workshops, led by business guru and strategy expert Mike Baxter, author of ‘The Strategy Manual’, will enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices.

  • Gain a first-principles understanding of strategy;
  • Learn how to analyse, interpret and critique strategy in order to develop your own stance on strategy;
  • Discover how to present, apply and create strategy in order to ‘do’ strategy well;
  • Apply all your learning directly to your own work in order to drive organisational change.

Choose from a broad curriculum of strategy topics, delivering ‘learning-in-the-flow-of-work’ so that you apply your understanding as you go. Our Workshops are available in  formats to meet your needs from customised executive workshops facilitated by Mike Baxter to scheduled group workshops and self-paced online courses.

Strategy Sprints

Sometimes you just need help with some aspect of strategy. You may not have the capacity, you may not have experienced a particular strategic challenge or you may just need fresh eyes to find that path to strategy success that’s been eluding you.

We work with you to develop the strategy solutions you need in your organisation, offering:

  • Expert, professional advice;
  • Intensive, time-limited projects;
  • Hands-on support in all aspects of strategy;
  • Access to our bespoke Strategy Mapping Software.

Download a PDF to see samples of our work, and examples of our approach, in the following areas:

Keynotes, Facilitation & Events

Mike Baxter is an accomplished and engaging presenter and keynote speaker, has facilitated board and executive-level discussions at meetings, conferences and events, and has run corporate workshops and webinars offering insights into all aspects of strategy and strategic planning.

Contact us to discuss opportunities for Mike to facilitate, speak at or run a workshop at your event.

“The work with Goal Atlas in developing and deploying the digital strategy map has resulted in a significant number of benefits to the team."

Decision making has become far more clear and structured. Teams are now focussed on delivery and have developed a ‘strategy lifecycle’ mindset where we are refining and fine tuning as we go. Team members now clearly have an understanding of how their tasks relate to strategic goals, creating greater engagement with, and adoption of, the strategy. It has made the personal development review process more frequent (and agile), much easier and more valuable. I have been able to communicate objectives to wider teams thus providing greater transparency with peers.

Plus Goal Atlas’s experience and expertise were extensive and invaluable, they were very organised and easy to work with!”

– Kenon Mann, Head of Digital Marketing and Creative Services, Swansea University

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Thought Leadership

Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn, Twitter and other invited presentations.

Strategic Risk Model

Free: Models and Templates

We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.

Mike Baxter's Book: 'The Strategy Manual'

'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.

"Best management book I've read all year." Clo Willaerts

Arrange a call with Mike to discuss your strategy issues