Our Services
Designed to work across the entire strategy lifecycle, our services are built upon specialist strategy expertise and the latest frameworks, models and tools, all backed up with 10,000+ hours of consultancy for some of the world’s biggest brands.
Strategy Master Workshops
These unique workshops, led by business guru and strategy expert Mike Baxter, author of ‘The Strategy Manual’, will enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices.
- Gain a first-principles understanding of strategy;
- Learn how to analyse, interpret and critique strategy in order to develop your own stance on strategy;
- Discover how to present, apply and create strategy in order to ‘do’ strategy well;
- Apply all your learning directly to your own work in order to drive organisational change.
Choose from a broad curriculum of strategy topics, delivering ‘learning-in-the-flow-of-work’ so that you apply your understanding as you go. Our Workshops are available in formats to meet your needs from customised executive workshops facilitated by Mike Baxter to scheduled group workshops and self-paced online courses.
Strategy Sprints
We work with you to develop the strategy solutions you need in your organisation, offering:
- Expert, professional advice;
- Intensive, time-limited projects;
- Hands-on support in all aspects of strategy;
- Access to our bespoke Strategy Mapping Software.
Download a PDF to see samples of our work, and examples of our approach, in the following areas:
Keynotes, Facilitation & Events
Mike Baxter is an accomplished and engaging presenter and keynote speaker, has facilitated board and executive-level discussions at meetings, conferences and events, and has run corporate workshops and webinars offering insights into all aspects of strategy and strategic planning.
Contact us to discuss opportunities for Mike to facilitate, speak at or run a workshop at your event.
“The work with Goal Atlas in developing and deploying the digital strategy map has resulted in a significant number of benefits to the team."
Plus Goal Atlas’s experience and expertise were extensive and invaluable, they were very organised and easy to work with!”
– Kenon Mann, Head of Digital Marketing and Creative Services, Swansea University
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Thought Leadership
Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn, Twitter and other invited presentations.
Free: Models and Templates
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
Mike Baxter's Book: 'The Strategy Manual'
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.
"Best management book I've read all year." Clo Willaerts