Core Values

… and how they underpin strategy and organisational culture

Mike Baxter’s new book, ‘Core Values‘, is a short, highly accessible and practical guide for anyone interested in making core values impactful for an organisation. In a turbulent and fast changing world, core values can provide the anchorage needed to empower leadership and to ensure employee engagement, participative governance and purposeful work.

To make a difference with core values is, however, no quick win, as research, discussed in this book, has shown. To have any significant impact, core values need to affect the lived experience of people both inside and outside the organisation. This book sets out to enable leaders to:

  • Think more deeply and more systematically about core values;
  • Discuss core values more meaningfully and perceptively;
  • Decide on core values more rigorously;
  • Present and apply core values more impactfully.

The aim of the book is to have core values feature more prominently and more usefully in the life of your organisation. By doing so, core values can provide a robust foundation for impactful strategy and strong organisational culture.

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Author of 'The Strategy Manual' and 'Core Values', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn and other invited presentations.

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Free: Models and Templates

We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.

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