The Strategy Manual

A step-by-step guide to the transformational change of anything

Available to buy now

Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world’s leading companies. His new book, “The Strategy Manual: A step-by-step guide to the transformational change of anything”, draws on his many years of expertise and thought leadership, and delivers an accessible, practical handbook for anyone interested in the creation, management or governance of strategy.

“The aim of the book is to be practical: to help you to produce strategy, have that strategy adopted by your organisation and then adapt that strategy as necessary, throughout its lifespan.”

To do this, Mike presents his own, bespoke frameworks and models to help make strategy more manageable, more fit-for-purpose and ultimately result in more successful outcomes. These tools and processes are backed up by Mike’s extensive research and analysis of the theory of strategy, and cover all aspects of strategy from scoping, development and validation to adoption, measurement and governance.

Excellent and actionable hand book on Business Strategy.  Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I’ve read all year.Clo Willaerts on amazon.com and goodreads.com

What people are saying about The Strategy Manual:

“All too often, strategy is over-complicated or under-utilised. In this book, Mike hits both challenges head on, making core tenets of strategy simple, but more importantly, actionable. As a seasoned practitioner, who’s worked with an enviable roster of clients, there’s no theory here - he’s making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.”  Jake Hird, VP Strategy (APAC), Merkle.

“It’s very readable, personable and I can hear Mike’s voice really well with all the years of experience and thoughtfulness loud and clear.”  Gideon White, Director of Strategic Planning, University of East London.

"Very useful and to the point! Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts.Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual."  Carl Henrikson, Amazon Review

"Highly actionable, well-referenced and a pleasure to follow. I'm exceptionally pleased with this book on strategy. In my opinion, it does everything a business book should do but rarely does. First, it is highly actionable. As the author writes, it enables you take exactly the right actions in formulating a strategy. Second, it is very well referenced and takes in frameworks, concepts and models from other respected sources (all of which you'll find in the back) and then explains the synthesis of these into the steps outlined in The Strategy Manual. This is in stark contrast to other business book bestsellers, that usually rely on spurious anecdotes and storytelling (very often involving Steve Jobs) to explain why their framework is the best, without explaining the background behind the model or providing real evidence. Third, even with the amount of detail, the book is easy to read and a pleasure to follow. Usually if I want a business book that's actually based on careful research and evidence, it is very dense and hard to digest. This book is clearly structured, written in clear language, and uses numerous graphics and frameworks to help effectively communicate all the key steps. This book is an exceptional achievement and I give it my fullest recommendation."  Amazon Review

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Thought Leadership

Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He frequently shares his ideas and expertise via LinkedIn and other invited presentations, and publishes regular articles on all aspects of strategy and strategic planning.

Goal Atlas Events & Keynotes

Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.

Strategy Master Workshops

Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with or without facilitation by Goal Atlas Director and strategy expert, Mike Baxter.

Arrange a call with Mike to discuss your strategy issues