New Book: The Strategy Manual

A step-by-step guide to the transformational change of anything

Now available on Amazon

Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world’s leading companies. His new book, “The Strategy Manual: A step-by-step guide to the transformational change of anything”, draws on his many years of expertise and thought leadership, and delivers an accessible, practical handbook for anyone interested in the creation, management or governance of strategy.

“The aim of the book is to be practical: to help you to produce strategy, have that strategy adopted by your organisation and then adapt that strategy as necessary, throughout its lifespan.”

To do this, Mike presents his own, bespoke frameworks and models to help make strategy more manageable, more fit-for-purpose and ultimately result in more successful outcomes. These tools and processes are backed up by Mike’s extensive research and analysis of the theory of strategy, and cover all aspects of strategy from scoping, development and validation to adoption, measurement and governance.

Excellent and actionable hand book on Business Strategy.  Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I’ve read all year.Clo Willaerts on amazon.com and goodreads.com

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Thought Leadership

Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He regularly shares his thoughts and expertise via LinkedIn and other invited presentations, and publishes regular articles on all aspects of strategy and strategic planning.

Goal Atlas Events & Keynotes

Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.

Sprint Service: Strategy Sharpener

Current challenges mean that you need to sharpen the focus of your strategic planning. You need to re-prioritise. You need evidence-based decision-making. Our Strategy Sharpener service delivers this through a lean, sprint-based planning process.

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