New Book: The Strategy Manual
A step-by-step guide to the transformational change of anything
Now available on Amazon
Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world’s leading companies. His new book, “The Strategy Manual: A step-by-step guide to the transformational change of anything”, draws on his many years of expertise and thought leadership, and delivers an accessible, practical handbook for anyone interested in the creation, management or governance of strategy.
“The aim of the book is to be practical: to help you to produce strategy, have that strategy adopted by your organisation and then adapt that strategy as necessary, throughout its lifespan.”
To do this, Mike presents his own, bespoke frameworks and models to help make strategy more manageable, more fit-for-purpose and ultimately result in more successful outcomes. These tools and processes are backed up by Mike’s extensive research and analysis of the theory of strategy, and cover all aspects of strategy from scoping, development and validation to adoption, measurement and governance.
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Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He publishes regular articles to share his thoughts and expertise on all aspects of strategy and strategic planning.
Goal Atlas Events
Goal Atlas runs workshops and free online webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars and sign up for our next events.
New Service: Strategy Sharpener
Current challenges mean that you need to sharpen the focus of your strategic planning. You need to re-prioritise. You need evidence-based decision-making. Our Strategy Sharpener service delivers this through a lean, sprint-based planning process.