Sign up for our newsletter

• The Bull Case for Strategy.
• The story of strategic innovation in an energy company.
• Key concepts in AI for strategists.

• ‘Destination’ and ‘path’ – two types of strategic commitment.
• AI and its relation to strategy.

• Five decisions you need to make about strategy BEFORE you start strategy development
• Deep Design Thinking: my new book is now available as a paperback and eBook.

• Deep Design Thinking for Strategy – a sample chapter from my forthcoming book, Deep Design Thinking, written with my father, Professor Seaton Baxter.

• Engagement: A missing ingredient in too many strategies
• Vector theory of change by Dave Snowden
• Differing views on strategic innovation

• Strategy is for Everyone
• ‘Addition sickness’
• Mustafa Suleyman’s book ‘The Coming Wave’

• Core Values one year on
• Overcoming the complexity of strategy
• From Neil Perkin: ‘Strategy on a Page’ and ‘Subtraction as a Strategy’

• The case for strategy being limited to a handful of high-level goals.
• Don’t Fix Things. Write a New Story – from John Cutler
• Strategy for environmental sustainability – what kind of ‘green’ are you?

• How to factor AI into your strategy
• Core Values from Brave New Work
• Complexity from brevity – a strategy development error
• Strategy Distilled – free pdf compilation

• Strategy as a model of causation
• Loretta Ross’s ‘calling-in’ framework
• ChatGPT: When do hallucinations turn into deceit?
• Strategy Distilled – free pdf compilation

• Strategy flywheels and strategic synergy
• Glossary of company values
• Design Fiction
• Strategy Distilled – free pdf compilation

• Justifying stakeholder consultation in strategy development
• Just how JEDI are you? How to embed Justice, Equity, Diversity, and Inclusion in your ways of working (from The Ready)

• How to think big in strategy
• ‘Care’ as a big thinking theme for strategy
• Wise words on strategy from Professor Susan Lea

• Get a free copy of my new ‘Core Values’ book
• The Case for Strategy Scoping
• Decision rights for strategy
• Strategy quotes for 2023

• NEW BOOK: ‘Core Values’
• Spring cleaning ‘organisational debt’
• Rumelt’s ‘The Crux’

• What Douglas Engelbart has to tell us about strategy
• Linda Hill on managing innovation within strategy
• Adam Grant’s Acts of Leadership

• A new definition of strategy
• DICE instead of RACI
• Strategic Compression

• Leading & lagging indicators as strategy metrics
• Google’s ‘Simplicity Sprint’
• Introducing ‘scruffy strategy’

• Separating Strategy from Strategic Planning
• Risk & innovation
• Does your strategy travel?
• Minecraft’s values

• Strategy as Design Thinking
• Connecting strategy and culture
• A broad view of strategy

• Strategy governance from the boardroom to front-line teams
• Engaging middle managers in strategy
• Chain of beliefs in strategy
• Tesler’s Law of the Conservation of Complexity
• Chesterton’s Fence

• New: The Triple Diamond Model of strategy
• Ikigai and the deficiencies of strategy
• Strategy books you might enjoy

• Strategy KPIs: avoiding the tyranny of measurement
• Lessons for strategy from Pixar’s 22 rules for storytelling
• Further lessons on strategy from the Beatles

• Connecting values with strategy
• Social proof
• The ‘H’ model of strategy adoption
• 5 types of people you’ll meet when implementing change
• In praise of Post-it notes

• Strategy Healthcheck
• The perils of hedging strategy
• Loss aversion
• Net Promoter Score 3.0
• Strategic innovation lessons from LEGO

• Illusory superiority – a lesson from behavioural economics
• The most important thing I learned this month – ‘process accountability’
• How quantity trumps quality
• What kind of strategist are you?
• The six roles required for strategy development

• Framing: a lesson from behavioural economic
• Using framing as a model to inject creativity into strategy development
• The case for strategy workshops
• The synergy of Virgin Atlantic’s ‘double helix’ strategy
• Digital avoidance strategy
• The front-line paradox

'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...

"Best management book I've read all year." Clo Willaerts

We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.