Strategy models & frameworks
We believe strategy is for everyone.
We want everyone to be better at strategy. To help you DO strategy rather than just think about it, all of the strategy models, frameworks and templates below are released here under Creative Commons License. This means they are free for you to download and use in your own presentations, strategy documentation and day-to-day strategy work.
All of the models below appear in Mike Baxter’s book ‘The Strategy Manual: A step-by-step guide to the transformational change of anything‘ and are also covered in our Strategy Workshops.
Discover the right model for your strategy work…
To help you find the right model, we have colour-coded them under the following themes.
Our top models…
The Cascade Model of Strategy and Strategy Mapping
Map your strategy destination to the value it serves and the core methods of achieving it.
Futures Cone
Learn how to envision the future for your strategy to inform your strategic planning.
House of Strategy
See how vision, mission, values and strategy come together for an organisation.
All our strategy models…
AMP Model of Good KPIs
Ensure your Key Performance Indicators (KPIs) are Actionable, Measurable and Purposeful.
Boundary Model of Strategy
Determine what proportion of resources will be allocated to strategic initiatives, as opposed to the maintenance of business-as-usual.
The Cascade Model of Strategy and Strategy Mapping
Map your strategy destination to the value it serves and the core methods of achieving it.
Framing
Inject creativity into your strategic thinking with tools to stimulate divergent and convergent thinking.
Futures Cone
Learn how to envision the future for your strategy to inform your strategic planning.
Goal Adoption Support Model
Structure support to ensure that strategy is effectively adopted across your organisation.
Hallmarks of Good Strategy
Validate your strategy to ensure that it is fit-for-purpose.
'H' Model of Strategy Adoption and Strategy Adoption Conversations
Achieve the active engagement and willing commitment of both senior leaders and front-line teams.
House of Strategy
See how vision, mission, values and strategy come together for an organisation.
Prioritising Risk for Strategy Model (PRiSM)
Score and compare strategic risks in a systematic and structured way.
Pyramid Model of Strategy Adaptation
Understand the activities and capabilities required to adapt to on-going strategic risks with agility and resilience.
The SaNity Check Model
Check whether your strategic goals are sufficient and necessary to ensure you achieve strategic success.
Separation Model of Strategy
Discover why strategy and strategic planning need to be forced apart so that they can serve different purposes in your organisation.
Six Elements of Strategy
Synthesise a coherent view of what strategy is.
Six Roles Required for Strategy Development
Explore the very different kinds of strategy jobs that will be needed for strategy development.
Strategic Risk Model and Risk Register
Learn how to recognise strategic risks, mitigate harm and exploit opportunities.
Strategy Design Model
Discover eight elements that ensure your strategy is designed to be fit for purpose.
Strategy Lifecycle Model
VACU Model
Categorise your strategic risks so you can deal with them differently.
Value Model of Strategy
Understand strategy in terms of three key defining features of strategic action: value, effectiveness and efficiency.
“...making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.”
Jake Hird, VP Strategy (APAC), Merkle
Sign up for Goal Atlas updates
Sign up to our 'Strategy Distilled' newsletter for monthly updates from Mike Baxter on models, insights, new thinking and distillations of everything you need to know about strategy.
We respect your privacy. Unsubscribe at any time.
You may also be interested in…
Mike's Latest Book: Core Values
A short, highly accessible and practical guide to making core values impactful, featuring academic research, business case studies and analysis of the strategies of 36 UK universities.
Mike Baxter’s latest book aims to have core values feature more prominently and more usefully in the life of your organisation, leading to impactful strategy and strong organisational culture. Find out more...
Strategy Workshops
Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with facilitation by Goal Atlas Director and strategy expert, Mike Baxter.
Mike Baxter's Book: 'The Strategy Manual'
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...
"Best management book I've read all year." Clo Willaerts