Strategy models & frameworks

We believe strategy is for everyone.

We want everyone to be better at strategy. To help you DO strategy rather than just think about it, all of the strategy models, frameworks and templates below are released here under Creative Commons License. This means they are free for you to download and use in your own presentations, strategy documentation and day-to-day strategy work.

All of the models below also appear in Mike Baxter’s book ‘The Strategy Manual: A step-by-step guide to the transformational change of anything‘ and are also covered in our Strategy Master Workshops.

Discover the right model for your strategy work…

To help you find the right model, we have colour-coded them under the following themes.

Goal Atlas - Basic Value Model of Strategy

The Value Model of Strategy

Understand strategy in terms of three key defining features of strategic action: value, effectiveness and efficiency.

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Goal Atlas - House of Strategy

The House of Strategy

See how vision, mission, values and strategy come together for an organisation.

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Goal Atlas - Hallmarks of Good Strategy

The Hallmarks of Good Strategy

Validate your strategy to ensure that it is fit-for-purpose.

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Goal Atlas - AMP Model of Good KPIs

The AMP Model of Good KPIs

Ensure your Key Performance Indicators (KPIs) are Actionable, Measurable and Purposeful.

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Goal Atlas - Strategic Risk Model

The Strategic Risk Model and Risk Register

Learn how to recognise strategic risks, mitigate harm and exploit opportunities.

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Goal Atlas - Prioritising Risk for Strategy Model (PRiSM)

Prioritising Risk for Strategy Model (PRiSM)

Score and compare strategic risks in a systematic and structured way.

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Goal Atlas - Goal Adoption Support Model

Goal Adoption Support Model

Structure support to ensure that strategy is effectively adopted across your organisation.

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Goal Atlas - Boundary Model of Strategy (No Title)

The Boundary Model of Strategy

Determine what proportion of resources will be allocated to strategic initiatives, as opposed to the maintenance of business-as-usual.

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Goal Atlas - Pyramid Model of Strategy Adaptation

Pyramid Model of Strategy Adaptation

Understand the activities and capabilities required to adapt to on-going strategic risks with agility and resilience. Find out more…
Goal Atlas - Separation Model of Strategy

Separation Model of Strategy

Discover why strategy and strategic planning need to be forced apart so that they can serve different purposes in your organisation.

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Goal Atlas - Six Elements of Strategy

The Six Elements of Strategy

Synthesise a coherent view of what strategy is.

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Goal Atlas - Six Elements of Strategy

The Cascade Model of Strategy and Strategy Mapping

Map your strategy destination to the value it serves and the core methods of achieving it.

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Goal Atlas - Separation Model of Strategy

The SaNity Check Model

Check whether your strategic goals are sufficient and necessary to ensure you achieve strategic success.

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Thought Leadership

Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He frequently shares his ideas and expertise via LinkedIn and other invited presentations, and publishes regular articles on all aspects of strategy and strategic planning.

Strategy Master Workshops

Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with facilitation by Goal Atlas Director and strategy expert, Mike Baxter.

Mike Baxter's Book: 'The Strategy Manual'

'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.

"Best management book I've read all year." Clo Willaerts

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