Strategy models & frameworks
We believe strategy is for everyone.
We want everyone to be better at strategy. To help you DO strategy rather than just think about it, all of the strategy models, frameworks and templates below are released here under Creative Commons License. This means they are free for you to download and use in your own presentations, strategy documentation and day-to-day strategy work.
All of the models below appear in Mike Baxter’s book ‘The Strategy Manual: A step-by-step guide to the transformational change of anything‘ and are also covered in our Strategy Master Workshops.
Discover the right model for your strategy work…
To help you find the right model, we have colour-coded them under the following themes.
“...making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.”
Jake Hird, VP Strategy (APAC), Merkle
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Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn, Twitter and other invited presentations.
Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with facilitation by Goal Atlas Director and strategy expert, Mike Baxter.
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.
"Best management book I've read all year." Clo Willaerts