Strategy models & frameworks

We believe strategy is for everyone.

We want everyone to be better at strategy. To help you DO strategy rather than just think about it, all of the strategy models, frameworks and templates below are released here under Creative Commons License. This means they are free for you to download and use in your own presentations, strategy documentation and day-to-day strategy work.

All of the models below appear in Mike Baxter’s book ‘The Strategy Manual: A step-by-step guide to the transformational change of anything‘ and are also covered in our Strategy Workshops.

Discover the right model for your strategy work…

To help you find the right model, we have colour-coded them under the following themes.

Our top models…

Goal Atlas - Six Elements of Strategy

The Cascade Model of Strategy and Strategy Mapping

Map your strategy destination to the value it serves and the core methods of achieving it.

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Goal Atlas - Separation Model of Strategy

Futures Cone

Learn how to envision the future for your strategy to inform your strategic planning.

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Goal Atlas - House of Strategy

House of Strategy

See how vision, mission, values and strategy come together for an organisation.

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All our strategy models…

Goal Atlas - AMP Model of Good KPIs

AMP Model of Good KPIs

Ensure your Key Performance Indicators (KPIs) are Actionable, Measurable and Purposeful.

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Goal Atlas - Boundary Model of Strategy (No Title)

Boundary Model of Strategy

Determine what proportion of resources will be allocated to strategic initiatives, as opposed to the maintenance of business-as-usual.

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Goal Atlas - Six Elements of Strategy

The Cascade Model of Strategy and Strategy Mapping

Map your strategy destination to the value it serves and the core methods of achieving it.

Find out more...

Goal Atlas - Separation Model of Strategy

Framing

Inject creativity into your strategic thinking with tools to stimulate divergent and convergent thinking.

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Goal Atlas - Separation Model of Strategy

Futures Cone

Learn how to envision the future for your strategy to inform your strategic planning.

Find out more...

Goal Atlas - Goal Adoption Support Model

Goal Adoption Support Model

Structure support to ensure that strategy is effectively adopted across your organisation.

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Goal Atlas - Hallmarks of Good Strategy

Hallmarks of Good Strategy

Validate your strategy to ensure that it is fit-for-purpose.

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Goal Atlas - House of Strategy

'H' Model of Strategy Adoption and Strategy Adoption Conversations

Achieve the active engagement and willing commitment of both senior leaders and front-line teams.

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Goal Atlas - House of Strategy

House of Strategy

See how vision, mission, values and strategy come together for an organisation.

Find out more...

Goal Atlas - Prioritising Risk for Strategy Model (PRiSM)

Prioritising Risk for Strategy Model (PRiSM)

Score and compare strategic risks in a systematic and structured way.

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Goal Atlas - Pyramid Model of Strategy Adaptation

Pyramid Model of Strategy Adaptation

Understand the activities and capabilities required to adapt to on-going strategic risks with agility and resilience.

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Goal Atlas - Separation Model of Strategy

The SaNity Check Model

Check whether your strategic goals are sufficient and necessary to ensure you achieve strategic success.

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Goal Atlas - Separation Model of Strategy

Separation Model of Strategy

Discover why strategy and strategic planning need to be forced apart so that they can serve different purposes in your organisation.

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Goal Atlas - Six Elements of Strategy

Six Elements of Strategy

Synthesise a coherent view of what strategy is.

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Goal Atlas - Separation Model of Strategy

Six Roles Required for Strategy Development

Explore the very different kinds of strategy jobs that will be needed for strategy development.

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Goal Atlas - Strategic Risk Model

Strategic Risk Model and Risk Register

Learn how to recognise strategic risks, mitigate harm and exploit opportunities.

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Goal Atlas - Separation Model of Strategy

Strategy Design Model

Discover eight elements that ensure your strategy is designed to be fit for purpose.

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Goal Atlas - Separation Model of Strategy

Strategy Lifecycle Model

Explore the stages of the strategy lifecycle and the activities required to achieve strategic success.

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Goal Atlas - Separation Model of Strategy

VACU Model

Categorise your strategic risks so you can deal with them differently.

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Goal Atlas - Basic Value Model of Strategy

Value Model of Strategy

Understand strategy in terms of three key defining features of strategic action: value, effectiveness and efficiency.

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“...making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.”

Jake Hird, VP Strategy (APAC), Merkle

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You may also be interested in…

Core Values... and how they underpin stragegy and organisational culture

Mike Baxter’s book, featuring academic research, business case studies and analysis of the strategies of 36 UK universities, aims to have core values feature more prominently and more impactfully in the life of your organisation. Find out more...

"Essential reading for any organisation that's reviewing its vision statement"

Strategy Workshops

Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with facilitation by Goal Atlas Director and strategy expert, Mike Baxter.

Mike Baxter's Book: 'The Strategy Manual'

'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...

"Best management book I've read all year." Clo Willaerts

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