Strategy models & frameworks
We believe strategy is for everyone.
We want everyone to be better at strategy. To help you DO strategy rather than just think about it, all of the strategy models, frameworks and templates below are released here under Creative Commons License. This means they are free for you to download and use in your own presentations, strategy documentation and day-to-day strategy work.
All of the models below appear in Mike Baxter’s book ‘The Strategy Manual: A step-by-step guide to the transformational change of anything‘ and are also covered in our Strategy Master Workshops.
Discover the right model for your strategy work…
To help you find the right model, we have colour-coded them under the following themes.
The Value Model of Strategy
Understand strategy in terms of three key defining features of strategic action: value, effectiveness and efficiency.
The House of Strategy
See how vision, mission, values and strategy come together for an organisation.
The Hallmarks of Good Strategy
Validate your strategy to ensure that it is fit-for-purpose.
The AMP Model of Good KPIs
Ensure your Key Performance Indicators (KPIs) are Actionable, Measurable and Purposeful.
The Strategic Risk Model and Risk Register
Learn how to recognise strategic risks, mitigate harm and exploit opportunities.
Prioritising Risk for Strategy Model (PRiSM)
Score and compare strategic risks in a systematic and structured way.
Goal Adoption Support Model
Structure support to ensure that strategy is effectively adopted across your organisation.
The Boundary Model of Strategy
Determine what proportion of resources will be allocated to strategic initiatives, as opposed to the maintenance of business-as-usual.
Pyramid Model of Strategy Adaptation
Separation Model of Strategy
Discover why strategy and strategic planning need to be forced apart so that they can serve different purposes in your organisation.
The Six Elements of Strategy
Synthesise a coherent view of what strategy is.
The Cascade Model of Strategy and Strategy Mapping
Map your strategy destination to the value it serves and the core methods of achieving it.
The SaNity Check Model
Check whether your strategic goals are sufficient and necessary to ensure you achieve strategic success.
The Strategy Design Model
Discover eight elements that ensure your strategy is designed to be fit for purpose.
The Futures Cone
Learn how to envision the future for your strategy to inform your strategic planning.
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You may also be interested in…
Thought Leadership
Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via LinkedIn, Twitter and other invited presentations.
Strategy Master Workshops
Exclusive hands-on workshops to enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices. The extensive curriculum of workshop topics can be delivered to individuals or groups, with facilitation by Goal Atlas Director and strategy expert, Mike Baxter.
Mike Baxter's Book: 'The Strategy Manual'
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.
"Best management book I've read all year." Clo Willaerts