We help organisations transform faster and more effectively by identifying what matters, engaging stakeholders and embedding strategy into everyday actions. You will find us a trustworthy and experienced partner, offering a range of services to ensure your strategy is evidence-based, systematically aligned and a driver of real change. We believe we are unique in the breadth and depth of our work in driving innovation and performance across the strategy lifecycle from preparation and production to implementation, measurement and governance.
Mike Baxter, Director and Product Lead
Sarah Edwards, Director and Client Lead
Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:
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Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He publishes regular articles to share his thoughts and expertise on all aspects of strategy and strategic planning.
Goal Atlas Events
Goal Atlas runs workshops and free online webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars and sign up for our next events.
Goal Atlas is excited to announce that Mike Baxter's new book, 'The Strategy Manual: A step-by-step guide to the transformational change of anything', is now published and available to buy from Amazon.