Goal Atlas:

The strategy specialists

Thought-leadership translated into practical strategy training and support

Our New Strategy Sharpener Service

Launched May 2020

Adapt your strategy to give it the clarity and focus it needs for the challenging 6 months to come

Make your Strategy a Success

Empower your teams with best practice tools and processes, giving you effective ways to ensure strategy has impact across your organisation.

Strategy Upskilling

Get your teams up to speed on the practicalities of strategy success:

  • Online Fast-track (1-day interactive courses for small groups / teams)
  • Online Masterclass (Immersive courses over 6 weeks focusing on key strategic areas)
  • Bespoke training to meet the needs of your organisation…

Strategy Mapping Software

Our unique web-based tool, developed in-house, is designed to make your strategy:

  • More systematic
  • More purposeful
  • Better aligned
  • Better delegated
  • More effectively measured
  • Ultimately more successful…


Strategy Sprints

Expert, intensive, time-limited, hands-on support to help you with an aspect of your strategy:

  • Strategy production
  • Strategy alignment
  • Strategy measurement
  • Strategic agility
  • Strategy adoption
  • Turning strategy into action…

Strategy Operating System

Our full strategy transformation program combines all our individual services into a bespoke, fully integrated, collaborative workplan suited to your strategic aspirations and current capabilities.

It includes a full upskilling curriculum for your staff, sprints led by our strategy experts and is underpinned by access to our strategy mapping software.

Sharing Thought Leadership

Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He publishes regular articles to share his thoughts and expertise on all aspects of strategy and strategic planning.

Mike Baxter is also available for coaching, mentoring and keynote speaking. Contact us to discuss your needs.

Goal Atlas runs webinars and workshops offering insights into all aspects of strategy and strategic planning.

New Book: Strategy Success

Goal Atlas is excited to announce that our Director and strategy expert, Mike Baxter, will be publishing his new book, “Strategy Success: Practical Methods for the Systematic Management of Effective Strategies”, in summer 2020.

This comprehensive guide to achieving strategic success, covering the entire strategy lifecycle, is an essential handbook for anyone involved in the development, management or governance of strategy.

Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:

"The work with Goal Atlas immediately accelerated the deployment of our new strategy and created transparency, clarity and alignment across teams"

– John Pearce, ICAEW

Want to know how we can help with your strategy?