Goal Atlas:

The strategy specialists

Thought-leadership translated into practical strategy training and support

New Book: Strategy Success

Practical Methods for the Systematic Management of Effective Strategies

Released September 2020

A practical handbook for anyone involved in the development, management or governance of strategy.

Make your Strategy a Success

Empower your teams with best practice tools and processes, giving you effective ways to ensure strategy has impact across your organisation.

Strategy Upskilling

Get your teams up to speed on the practicalities of strategy success:

  • Online Fast-track (1-day interactive courses for small groups / teams)
  • Online Masterclass (Immersive courses over 6 weeks focusing on key strategic areas)
  • Bespoke training to meet the needs of your organisation…

Strategy Mapping Software

Our unique web-based tool, developed in-house, is designed to make your strategy:

  • More systematic
  • More purposeful
  • Better aligned
  • Better delegated
  • More effectively measured
  • Ultimately more successful…


Strategy Sprints

Expert, intensive, time-limited, hands-on support to help you with an aspect of your strategy:

  • Strategy production
  • Strategy alignment
  • Strategy measurement
  • Strategic agility
  • Strategy adoption
  • Turning strategy into action…

New Service: Strategy Sharpener

Current challenges may not have changed the sort of organisation you aspire to be. You do, however, need to sharpen the focus of your strategic planning. You need to re-prioritise. You need to work out how to get through the mountain of work necessary to be well prepared for the future.

Our Strategy Sharpener service:

  • Provides expert, systematic, evidence-based synthesis of your current situation
  • Facilitates rapid, intensive, solution-scoping
  • Coordinates a compressed, lean, strategic planning cycle for the forthcoming six months.

Sharing Thought Leadership

Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He publishes regular articles to share his thoughts and expertise on all aspects of strategy and strategic planning.

Mike Baxter is also available for coaching, mentoring and keynote speaking. Contact us to discuss your needs.

Goal Atlas runs webinars and workshops offering insights into all aspects of strategy and strategic planning.

Strategy Operating System

Our full strategy transformation program combines all our individual services into a bespoke, fully integrated, collaborative workplan suited to your strategic aspirations and current capabilities.

It includes a full upskilling curriculum for your staff, sprints led by our strategy experts and is underpinned by access to our strategy mapping software.

Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:

"The work with Goal Atlas immediately accelerated the deployment of our new strategy and created transparency, clarity and alignment across teams"

– John Pearce, ICAEW

Want to know how we can help with your strategy?