Goal Atlas:

The strategy specialists

Thought-leadership translated into practical strategy training and support

New Book: The Strategy Manual

A step-by-step guide to the transformational change of anything

A practical handbook for anyone with an interest in the development, management or governance of strategy.

What people are saying about The Strategy Manual:

“All too often, strategy is over-complicated or under-utilised. In this book, Mike hits both challenges head on, making core tenets of strategy simple, but more importantly, actionable. As a seasoned practitioner, who’s worked with an enviable roster of clients, there’s no theory here – he’s making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.” Jake Hird, VP Strategy (APAC), Merkle.

“It’s very readable, personable and I can hear Mike’s voice really well with all the years of experience and thoughtfulness loud and clear.” Gideon White, Director of Strategic Planning, University of East London.

Strategy Success Services

Empower your teams with best practice tools and processes, giving you effective ways to ensure strategy has impact across your organisation. Find out about our workshops, consultancy and software services

Strategy Workshops

Get your teams up to speed on the practicalities of strategy success:

  • Online Fast-track (1-day interactive courses for small groups / teams)
  • Online Masterclass (Immersive courses over 6 weeks focusing on key strategic areas)
  • Bespoke training to meet the needs of your organisation…

Strategy Sprints

Expert, intensive, time-limited, hands-on support to help you with an aspect of your strategy:

  • Strategy production
  • Strategy alignment
  • Strategy measurement
  • Strategic agility
  • Strategy adoption
  • Turning strategy into action…

Strategy Mapping Software

Our unique web-based tool, developed in-house, is designed to make your strategy:

  • More systematic
  • More purposeful
  • Better aligned
  • Better delegated
  • More effectively measured
  • Ultimately more successful…


You may also be interested in…

Free: Models and Templates

We believe strategy is for everyone. To help you DO strategy rather than just think about it, all of our models, frameworks and templates in 'The Strategy Manual' will be released under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to now to receive the first of these models and to hear when new models are released.

Goal Atlas Events & Keynotes

Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.

Thought Leadership

Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert and thought leader. He regularly shares his thoughts and expertise via LinkedIn and other invited presentations, and publishes regular articles on all aspects of strategy and strategic planning.

Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:

"The work with Goal Atlas immediately accelerated the deployment of our new strategy and created transparency, clarity and alignment across teams"

– John Pearce, ICAEW

Want to know how we can help with your strategy?