The strategy specialists
The most practical and systematic advice you’ll find on strategy
An extensive curriculum of strategy workshops for anyone whose work is touched by strategy.
Led by business guru and strategy expert Mike Baxter, they enable you to develop and apply a confident mastery of strategy, embedded into your day-to-day working practices.
Expert, intensive, time-limited, hands-on support to help you with an aspect of your strategy:
- Strategy scoping and development
- Alignment within and across strategies
- Strategy measurement and impact
- Strategic agility and risk management
- Strategy adoption
- Strategy governance
A step-by-step guide to the transformational change of anything
Mike Baxter draws on his many years of expertise and thought leadership to deliver an accessible, practical handbook for anyone interested in the creation, management or governance of strategy.
Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:
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We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.
Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn, Twitter and other invited presentations.
"The work with Goal Atlas immediately accelerated the deployment of our new strategy and created transparency, clarity and alignment across teams"
- John Pearce, ICAEW