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Mike's Latest Book: Core Values

A short, highly accessible and practical guide to making core values impactful, featuring academic research, business case studies and analysis of the strategies of 36 UK universities.

Mike Baxter’s latest book aims to have core values feature more prominently and more usefully in the life of your organisation, leading to impactful strategy and strong organisational culture. Find out more...

Mike Baxter's Book: 'The Strategy Manual'

'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...

"Best management book I've read all year." Clo Willaerts

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Free: Models and Templates

We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.