Strategy is about change. As we approach the post-covid era, whether or not to commit to change will be uppermost in many leaders’ minds. When is the right time to commit to a strategy? Will there ever be a right time? Or is it best to be in perpetual readiness for change?
In my latest LinkedIn article, I look to Zygmunt Bauman’s concept of ‘liquid modernity‘ to explore the perceived dichotomy between agility and stability in the modern organisation. I conclude that, especially in uncertain times, leaders must commit, and that organisational agility and stability are necessary bedfellows. Committing to strategy does not mean abandoning agility. Indeed, strategy defines the over-arching purpose you seek to achieve by being agile.