In my recent LinkedIn article on Five Cognitive Biases to Beware of in Strategy Development I describe how the way in which our thinking deviates from rationality in everyday life can affect the way we develop strategy. From ‘loss aversion’ to ‘hyperbolic discounting’, these biases need to be kept in check if we are to develop strategies that are both rigorous and fit-for-purpose.

Read the full LinkedIn article here and find out more about our Strategy Scoping services, designed to help you avoid the cognitive biases affecting your strategy development.

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