Following on from our University Strategy 2020 report, our latest guest post on the HEPI (Higher Education Policy Institute) blog reveals that 60% of UK universities will have a new strategy by 2021 (Fig. 1), with next year alone seeing the re-launch of 50 out of 155 of the UK’s university strategies. In our post we examine how universities can proactively embrace this critical period of change by identifying five challenges that need to be addressed during strategy development:

  1. Strategy lifecycle
  2. Distinctiveness
  3. Evidence-based decision-making
  4. Strategy adoption (Fig. 2)
  5. Strategic agility.

Read the full article on the five challenges to address during university strategy development to see how to build institutions that are not only fit for the future, but are both competitive and relevant on a local, national and global stage.

HEPI are the UK’s only independent think tank devoted to higher education.

Find out more about Goal Atlas Services, including Strategy AuditStrategy Scoping, our Strategic Distinctiveness Workshop and our introduction to Strategy Mapping.

Fig. 1. 60% of the UK’s 155 universities will have a new strategy by 2021

Fig. 2. Goal Atlas’s Strategy Design Framework identifies the key features that need to be designed into a strategy to be conducive to its adoption across the organisation

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