Goal Atlas:
The strategy specialists
The most practical and systematic advice you’ll find on strategy
NEW BOOK: AI-Augmented Decisions
Helping you make faster, smarter, better decisions using generative AI platforms
Mike Baxter’s latest book is a practical guide to harnessing the power of AI to help you make high-impact, high-complexity decisions in today’s fast-moving world. Learn more…
Strategy Support Services
Hands-on support from strategy expert, Mike Baxter, for any aspect of strategy:
- Strategy scoping and development
- Alignment within and across strategies
- Strategy measurement and impact
- Strategic agility and risk management
- Strategy adoption
- Strategy governance
The Strategy Manual
A step-by-step guide to transformational change
Mike Baxter draws on his many years of expertise and thought leadership to deliver an accessible, practical handbook for anyone interested in the creation, management or governance of strategy. Learn more…
Established in 2014, Goal Atlas’s expertise and software are underpinned by 10,000+ hours of front-line consultancy for some of the world’s leading brands:
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Core Values... and how they underpin stragegy and organisational culture
Mike Baxter’s book, featuring academic research, business case studies and analysis of the strategies of 36 UK universities, aims to have core values feature more prominently and more impactfully in the life of your organisation. Find out more...
"Essential reading for any organisation that's reviewing its vision statement"
Goal Atlas Events & Keynotes
Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunties for Mike to speak or run a workshop at your event.
Free: Models and Templates
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
"The work with Goal Atlas immediately accelerated the deployment of our new strategy and created transparency, clarity and alignment across teams"
- John Pearce, ICAEW