How we work
and how to engage with us
All our work starts with a conversation. Over coffee, if possible, but on the phone or on Zoom, if not.
In this initial chat, we will try to make sure we understand the challenges or opportunities you are facing. You may want to send us some background information or data.
When we understand enough, we will send a Statement of Work, a concise summary of how we could help, what our approach would be and what timescales and costs are involved.
A lot of our work is delivered back into your organisation via facilitated workshops. They provide an immersive, inclusive format that is great for engaging and securing commitment from participants.
We always ensure workshops are carefully designed to produce outputs of direct strategic value.
We can deliver our workshops in person or online. Our online workshops enable contributions from participants via interactive whiteboarding (e.g. Miro).
Download a PDF to see samples of our work, and examples of our approach, in the following areas:
Start a conversation with us now by emailing a sentence or two to describe the strategic challenge or opportunity you’d like to discuss:
or call us on
+44 (0)7976 609625
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Author of 'The Strategy Manual', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn, Twitter and other invited presentations.
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. On sale now.
"Best management book I've read all year." Clo Willaerts