by Mike Baxter | Jan 31, 2022 | Strategy Distilled Newsletter
Distillations in this newsletter: Strategy KPIs: avoiding the tyranny of measurement; Lessons for strategy from Pixar’s 22 rules for storytelling; Further lessons on strategy from the Beatles. STRATEGY DISTILLED: A monthly concoction of insight, learning and things...
by Mike Baxter | Dec 23, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: A look back at 6 months of Strategy Distilled; Masters in Digital Marketing; five free copies of The Strategy Manual to give away. STRATEGY DISTILLED: A monthly concoction of insight, learning and things you might have missed for...
by Mike Baxter | Nov 29, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: Connecting values with strategy; Social proof; The ‘H’ model of strategy adoption; 5 types of people you’ll meet when implementing change; in praise of Post-it notes. STRATEGY DISTILLED: A monthly concoction of insight, learning...
by Mike Baxter | Oct 29, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: Strategy Healthcheck; the perils of hedging strategy; loss aversion; Net Promoter Score 3.0; strategic innovation lessons from LEGO. STRATEGY DISTILLED: A monthly concoction of insight, learning and things you might have missed for...
by Mike Baxter | Sep 30, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: The Strategy Manual – one year on; the Strategy Lifecycle Model; antifragility; strategy and the eigenquestion; the ‘hot streak’ model of innovation; strategy and culture. STRATEGY DISTILLED: A monthly concoction of...
by Mike Baxter | Aug 26, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: Illusory superiority – a lesson from behavioural economics. The most important thing I learned this month – ‘process accountability’. How quantity trumps quality. What kind of strategist are you? The six roles...
by Mike Baxter | Jul 19, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: Framing: a lesson from behavioural economics. Using framing as a model to inject creativity into strategy development. The case for strategy workshops. The synergy of Virgin Atlantic’s ‘double helix’ strategy. Digital avoidance...
by Mike Baxter | Jun 8, 2021 | Strategy Distilled Newsletter
Distillations in this newsletter: Five strategy lessons from Amazon that we can all learn from. The VACU model for strategic risk assessment. What is Confirmation Bias and why is it important in strategy work? Leadership lessons from Buurtzorg. How digital should your...
by Mike Baxter | Feb 20, 2021 | Strategy
If we are to anticipate how 2021 will be described, it will probably be the year of recovery from 2020 and the year of adapting to the new post-pandemic world. In my latest LinkedIn article I lay out the five priorities for strategy in such circumstances: Strategy...
by Mike Baxter | Feb 3, 2021 | Strategy
Strategy is necessarily creative. It’s not just choosing from a number of future alternatives, but rather creatively imagining the future we can collectively craft. Research, however, reveals three creativity blockers that strategists need to understand and avoid: 1. ...
