Head of marketing / sales / digital
Set and track key targets (e.g. sales revenue) and then easily drill down to all the contributory factors that need to remain on-track if that key target is to be achieved
Complex, hard-to-achieve objectives broken down into clear, precise and accountable goals
Clarity of ‘purpose’ for every member of the team – their own goals connect directly to the organisation’s highest strategic objectives
Goal-specific micro-learning resources provide best-practice processes, top tips, latest advice and key insights for immediate application.
“Projects and programmes are 50% more successful when aligned with strategy” Project Management Institute 2014
Thoughts from Goal Atlas
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